Wear, dare and share for multiple sclerosis

Fashion conscious Melburnians are being asked to ditch their traditional black for red in The Kiss Goodbye to Multi Sclerosis Campaign.

Ebru Halimoff reports the campaign is being launched Wednesday.

“The Kiss Goodbye to Multiple Sclerosis campaign urges everyone to wear, dare and share in order to raise awareness for support and services. Taking part can include wearing red, daring to do something outrageous to raise funds or sharing photos, stories and ideas. Ms Australia PR Manager, Sofey Youssef, urges Australians to take part in the campaign. “What we’re wanting to do with this campaign is to challenge everyone this May, to wear dare and share in order to raise awareness and funds for vital support, services and research into MS.” The corporate community are showing their support by lighting up public buildings red throughout May, including Melbourne’s GPO.”